You’ve probably heard of argan oil — but have you seen where it’s made? Head to Essaouira or its nearby villages, and you’ll find women-led cooperatives crafting this liquid gold from scratch.

Watch as the argan nuts are cracked by hand (yep, with stones!), roasted, and ground into paste. It’s hard work, passed down through generations. You’ll learn the difference between cosmetic and culinary oil — and taste some of the best with warm bread.

The women here don’t just make oil — they run sustainable businesses that empower their communities. Visiting one of these cooperatives is more than a tour; it’s an experience in respect and tradition.

You’ll leave with a bottle or two — and a story behind every drop.

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